We know that many of you have never planned a party before. Perhaps you’re planning a corporate event or a Birthday Party. This list is a product of many years of providing private event entertainment (but this list is applicable to most forms of entertainment). These are the questions you should be asking your performers before you sign on the dotted line.
1. Where (and for whom) do you do the majority of your shows?
What you are trying to find out is how experienced and equipped the performers are for working private parties. Many bar performers represent themselves as party entertainers but may not have the experience working with venues and professional event planners, or they may lack the equipment or insurance that is necessary, especially for larger venues.
2. Can you show proof of insurance?
While we’re not convinced that this is always necessary for event entertainers, this speaks to the professionalism of the entertainer. If the entertainer does a lot of private events in nice hotels and country clubs, they will be more likely to carry liability insurance, as many of the higher-end venues require this. If you entertainer is not insured, then perhaps they are not working many of these venues, which could mean that they are not attracting the top end private event clients.
3. What is the cancellation policy?
Most entertainment acts will penalize you for cancelling a performance that has already been contracted. They look at dates on the calendar as inventory. If you reserve your date, they can’t sell it to anyone else. So if you cancel, they may not be able to rebook. It’s similar to how event venues or photographers view their calendars. If you think there may be a need to cancel or change your date, discuss this with the entertainment BEFORE signing a contract and see if there is any flexibility on their policy. I’ve written contracts for clients that allowed them to cancel up to 4 weeks after entering the contract to suit a particular situation.
4. How much is the deposit and is it refundable?
This goes hand in hand with the previous question. Usually deposits are not refundable. This serves as incentive for a client not to cancel or reschedule. A common deposit structure is 50% upon signing and 50% upon arrival at the venue.
5. Do you bring stage lighting?
A pretty standard thing for entertainers to supply, but some of the smaller groups won’t have this, and some of the higher-tier entertainers may expect that this would be supplied by an outside production company. You should ask.
6. How long do you need to set up?
Make sure you coordinate this with your venue. If the venue is using your space for another client prior to your time slot, you want to ask the venue ‘what is the earliest time that the entertainment can load in’. Then verify that this is sufficient with your entertainment.
7. Ask the venue if there is specific wording they require on the performer’s insurance certificate.
Some venues just want to know the entertainer is insured, but many require that they, the venue, (and sometimes the parent company) are listed on the entertainer’s insurance certificate as Additional Insured.
8. Ask for space (and staging) requirements from your entertainers. This includes length, depth, height and placement. Verify with the venue that this can be accommodated. If it can’t, find out how flexible your entertainers are regarding these dimensions and placement. Many performers can do their show with no staging platform at all if necessary but they will all need a certain amount of space to set up. Know what this is.
