Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Here are five ideas for customer-attracting events that any business can use:<\/p>\n
1. Learning event \u2013 At this type of event you focus on teaching attendees \u201chow-to\u201d do something. Options are limitless and could include things like a winery having a food and wine pairing, a makeup artist could reveal the latest techniques in contouring and highlighting, a dermatologist could address the benefits of proper skincare and the effects of aging, a plumber could advise about the benefits of pipe maintenance and how much money people can save with proper upkeep. <\/p>\n
2. Interactive\/Hands-On event \u2013 Similar to a learning event, a hands-on event takes that learning and literally puts it into the hands of an attendee. It allows guests to roll up their sleeves to learn and do at the same time. Some interesting examples of a hands-on event could include a plant nursery showing how to pot plants in mini trees, a printer demonstrating how to create letterpress cards or invitations, or a software company allowing customers to create an app using their technology. <\/p>\n
If you\u2019ve ever stepped foot in an Apple store, you know the power of putting your product or service into people\u2019s hands. When they see it, touch it, experience the results of using it and how it can help them, it\u2019s priceless. <\/p>\n
3. Charitable event \u2013 Events that have a cause tied to them are brilliant at attracting customers because there\u2019s a \u201cfeel good, do good\u201d element. Shopping or spending for a cause is something people take pride in and it\u2019s what helps make these type of events successful. You can do a charitable event any time of year, just make sure you connect your theme and cause to something that is relevant to your audience and something they care about.<\/p>\n
4. Special Guest event \u2013 Inviting a special guest, host and event speakers<\/a> or MC your event can be a great crowd pleaser and get people to attend. Many local sports athletes will lend their name and presence to causes they support. A restaurant or cafe could get a celebrity<\/a> chef to cook a special meal and sign cookbooks, a wedding consultant could get a well-known makeup artist to provide \u201cbig day\u201d makeovers.<\/p>\n 5. VIP event \u2013 People love to be part of exclusive, special things and a VIP event can help attract them like crazy. You can create a members-only event or a VIP event for your most loyal customers and offer them special shopping hours, a nice discount and great customer service. These types of events have been wildly popular for years and spawned the now well-known concept of Friends & Family day events, etc. The key to doing VIP events well is to keep it small and manageable so you can offer only the best experience since these are your best customers. You can base \u201cbest\u201d on a number of things including amount spent, number of purchases, number of referrals, etc.<\/p>\n","protected":false},"excerpt":{"rendered":" Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Here … Continue reading