Use entertainment to sell a product

Work Out What You Want
Have a think about what your unique selling point is and how best you can draw attention to that in an original way. If there’s a certain audience you’re after then focus on that at this stage too. Graphologists are cool but it’s difficult to convince sixteen year olds who may well prefer Weapons of Junk.

Get Creative
At the ideas stage, nothing matters. To put it another way, everything does. You see, there is no such thing as a bad idea when you’re looking at a product launch and everything should be considered. Even the bad taste ideas could bring your brand a little promotion through the Chip Shop awards some time down the line. Moreover, you never know which awful idea will inspire the one that you ultimately end up going with. Don’t follow the crowd, think outside the box and allow your mind to run free!

How Will It Be Seen?
It’s not just the idea of your advert that needs to work but ultimately, it also has to be seen or else there was no point coming up with such a creative idea in the first place. Maybe come up with a unique hashtag that can get people engaged? Or maybe even launch an inspired competition involving your entertainment in some way. It pays to be creative but remember that means nothing unless people see it.

Create an Event Around the Product
People enjoy feeling special. Is there perhaps a way that you can create an event and use your choice of entertainer in an impromptu performance to launch the ad? Think about the current trend of secrecy – UberLIVE, Secret Cinema – much of the public love being invited to a showcase but not being entirely sure what to expect. If you pick the right venue, and use the main act on the night, you can rest assured there’ll be a flurry of social media activity.

However, you want to promote or launch your product, the best event entertainment can be a great way of doing so. Take a tour of the site and see if anything ignites a spark.

May the force be with you

Star Wars never goes out of fashion so here’s a few ideas to get you started as you ponder whether you should go as Luke Skywalker, Han Solo or Obi-Wan Kenobi.

Upon entering the party, have a drink – a Star Wars cocktail perhaps? – at your Star Wars themed bar before venturing on and sampling the entertainment. Hopefully this won’t be in a galaxy far, far away but fairly close by.

As you meander through your hired event venue, you might begin to notice a few recognisable faces. Whether you’ve gone for lookalikes or costumed characters, a Star Wars party is only really complete when you feel as though you’re in amongst the action. Other Star Wars party ideas might include an area to duel with lightsabers.

Naturally upon entering the party, you’ll be wanting to experience the delight of Star Wars from the get-go with a string quartet playing the Star Wars theme. This has worked at many previous film-themed events. It gets people in the mood to have fun and more importantly, puts them in the right mindset for what is going to be a thrilling experience.

We love a BB-8 inflatable balloons, naturally you can always pick someone else from The Force Awakens, but BB-8 is quite clearly the cutest choice. And once that’s done, you can savour the memory of the occasion by basking in the glory of a Star Wars Photo Booth.

And finally, as the party is fully underway, it might be an idea to ask your party band to turn up the music and play the ultimate song. Enjoy your evening and ‘May the Force be with you’!!!

Make it a surprise

Red Masque party and event entertainment directory have a whole lot of choice if you want to make your event unforgettable. Discover what surprise entertainment we offer and how they’ll positively impact your event!

Anything is possible when you want to plan a surprise party. You may have spent months trying not to let the cat out of the bag, but have you considered when they get to the party what other things you can do to surprise them??

When you’re planning an event, you want to keep your guests and the main guess entertained throughout, so the energy and enjoyment never dips. Giving them something new just when they are least expecting it is a great way to create a buzz, and to give guests something to talk about apart from the food or the football! And nothing fits the bill quite like a surprise act, be it singing waiters, firemen, or chefs.

One great idea would be a hire a comedy musician where he or she is all set up to play some classical music to entertain your guests. They start to play all the wrong notes and your guests start to laugh embarrassingly at the artist that has been hired, (a bit like Les Dawson) It’s a great way of breaking up a meal and giving your guests something hugely entertaining when they are least expecting it!

What your guests see, of course, is just the end product of a great deal of planning and preparation. Professional entertainment acts make sure that everyone behind the scenes is in the know and fully prepared, while the real guests haven’t a clue what’s going on! It’s also about preparing a scenario that is perfect for your event.

Event team building

More often than not, Corporate companies hold event team building days and it is an important part of the office world. There are various events from raft building to quiz games and strategies each will get teams working together, but have you ever wondered how the idea came about?

The emergence of the team idea can be traced back to the late 1920s and early 1930s. These involved a series of research activities designed to examine in-depth what happened to a group of workers under various conditions.

After much analysis, the researchers agreed that the most significant factor was the building of a sense of group identity, a feeling of social support and cohesion that came with increased worker interaction.

Elton Mayo (1933), one of the original researchers, pointed out certain critical conditions which were identified for developing an effective work team:

– The manager (chief observer) had a personal interest in each person’s achievements.
– He took pride in the record of the group.
– He helped the group work together to set its own conditions of work.
– He faithfully posted the feedback on performance.
– The group took pride in its own achievement and had the satisfaction of outsiders showing interest in what they did.
– The group did not feel they were being pressured to change.
– Before changes were made, the group was consulted.
– The group developed a sense of confidence and candour.
– These research findings spurred companies to seriously consider the idea of grouping their employees into effective work teams and to this day they are still important considerations for human resource developers.

The All American Barbeque

Thinking of having a Barbeque at your event? Here’s how it all started…

Pork or beef? Kansas or Memphis? Texan or North Carolina? The evolution of America’s four most distinct barbecue styles has come a long way since Christopher Columbus.

While the never ending battle for barbecue supremacy will continue to rage, the history of American barbecue is as diverse as the traditions themselves, moving through a path that begins in the Caribbean – and even involves help from the British.

Spanning across the famous ‘barbecue belt’ that runs from the Atlantic Ocean to the Gulf of Mexico, arguably no nation on Earth takes the primitive form of cooking as seriously as the United States of America.

Indeed, it was over five hundred years ago that Columbus first witnessed native tribes on the island of Hispaniola cooking meat over an indirect flame using green wood to keep the food from burning.

Historical records indicated that the Spanish explorers named this cooking style, ‘barbacoa’ – and eventually the technique made it onto the mainland – where it kept its traditional attachment to pork.

This historical accuracy is very important in the arguments that rage between Texas, who use beef, Memphis who use mutton and the Carolina’s who use pork.

Purists argue that the meat used in BBQ must always be pork, because the tradition of southern cooks having to use the cheap, low maintenance hog as the meat in their barbecue pits.

This is because cows are expensive and need large amounts of food and land, unlike pigs who can be left to fend for themselves.

In pre-Civil War times, this meant that because the pig wasn’t cared for like a cow would be the meat would not be as fat and would need to be cooked slowly to tenderize.

Prior to 1861, Southerners ate an average of five pounds of pork for every one pound of cattle – and their reliance on this cheaper method of food lead to a form of patriotism that separated the richer north from south.

Despite the south’s historical attachment to the BBQ, primitive forms of cooking originated in the easternmost colonies.

The vinegar-based ‘whole hog’ barbecue that was started in Virginia made its way down to North Carolina and the technique of adding sauce to the meat as it cooks – is said to have originated with the British, despite their inglorious culinary history.

In South Carolina, where a large portion of French and German immigrants lived, mustard based sauces were created – both sweet and tart.

As the Carolina BBQ’s grew in popularity, the fashion for slow cooking spread to Texas – where the rich German immigrants who lived their used the meat from the cattle they were herding.

Up the Mississippi River in Memphis, the sweet, tomato based sauces used were created by mixing molasses to get the unique taste.

And once BBQ had moved along to Kansas City, he mixed everything up, allowing not only pork to be used, but beef as well.

A barbeque is a delicious and sociable way to feed your guests at your private party or corporate event. What could be better than the smell of a BBQ on a hot summer’s evening?

Balloon Decorating

Balloons are the ultimate party decoration and are used for decorating birthday parties, weddings, corporate functions, school events, and for other festive gatherings. The artists who use the round balloons to build are called “stackers” and the artists who use pencil balloons to build are called “twisters.” Most commonly associated with helium balloon decor, more recently balloon decorators have been moving towards the creation of air-filled balloon decorations due to the non-renewable natural resource of helium limited in supply. The most common types of balloon decor include arches, columns, centerpieces, balloon drops, sculptures, and balloon bouquets. With the increased aptitude for balloon twisting as well as balloon stacking, the rise of the deco-twister manifests itself as the combination of stacking techniques as well as twisting techniques to create unique and interesting balloon decor option.

Decorative rainbow colored arches made of party balloons used at the gay pride parade in São Paulo, Brazil.

Party balloons are mostly made of a natural latex tapped from rubber trees, and can be filled with air, helium, water, or any other suitable liquid or gas. The rubber elasticity makes the volume adjustable.

Twisting balloons can be used to create decor centerpieces for events and to create a more unique look than can be provided by foil balloons.

Often the term “Party Balloon” will refer to a twisting balloon or pencil balloon. These balloons are manipulated to create shapes and figures for parties and events, typically along with entertainment.
Filling the balloon with air can be done with the mouth, a manual or electric inflater (such as a hand pump), or with a source of compressed gas.

When rubber or plastic balloons are filled with helium so that they float, they typically retain their buoyancy for only a day or so, sometimes longer. The enclosed helium atoms escape through small pores in the latex which are larger than the helium atoms. Balloons filled with air usually hold their size and shape much longer, sometimes for up to a week.

Even a perfect rubber balloon eventually loses gas to the outside. The process by which a substance or solute migrates from a region of high concentration, through a barrier or membrane, to a region of lower concentration is called diffusion. The inside of balloons can be treated with a special gel (for instance, the polymer solution sold under the “Hi Float” brand) which coats the inside of the balloon to reduce the helium leakage, thus increasing float time to a week or longer.

It is becoming more common for balloons to be filled with air instead of helium, as air-filled balloons will not release into the atmosphere or deplete the earthly helium supply. There are numerous party games and school-related activities that can use air-filled balloons as opposed to helium balloons. When age-appropriate, these activities often include the added fun of blowing the balloons up. In many events, the balloons will contain prices, and party-goers can pop the balloons to retrieve the items inside.

Ideas for Corporate Events

Planning a corporate event? One of the most challenging aspects of corporate event planning is coming up with an idea. The event theme is the driving force behind every other aspect of an event, from the invitation to the selection of entertainment and food. Before you get busy with any other part of the corporate event planning process, first find out the goal of the event.

The best corporate event ideas take that business objective — after all, corporate events have business objectives — and use it as the springboard for the event theme and the overall atmosphere of the event.

Corporate events can set the stage for presenting information regarding a company’s upcoming product launch, a new approach to corporate training, or simply for conducting team building exercises in a fun, engaging environment.

Is the purpose of this corporate event to reward a sales team for exceeding targets by providing a retreat focused on rest and relaxation? Is the goal to bring employees of two different companies together due to a merger, with the priority resting on connecting people and building relationships?

Whether the purpose of the event is business or pleasure or a combination of the two, the right corporate event idea can meet the objective and deliver a successful event.

For many employees, reporting to work every day at the same time, dressed in the same business attire, with the same people, becomes a bore.

While they may enjoy the work itself and their colleagues, the predictability of it all gets old quickly.
Why not mix it up?

Take a corporate meeting to another venue, away from the offices and cubicles. Even if employees must spend the day poring over reports or sitting in meetings, the change in surroundings can be refreshing.

A few suggestions:
Change the dress code for the event, allowing employees to dress comfortably
If weather and venue permit, schedule part of the event outdoors
Skip the standard meeting sandwich platter and offer an assortment of foods from local restaurants or made-to-order food service stations
Schedule a fun, interactive activity during the mid-afternoon slump
On the last day of the event, and earlier than the usual going home time; they will appreciate getting out of work early

The key to having a productive corporate event is to take employees out of their usual work routine. Changing the attire, location, and overall vibe can change their interactions and re-energise staff, even if they are staring at annual report figures all afternoon.

The Chinese Dragon

Just like the Chinese lion dance, the Chinese dragon dance dates back well over a thousand years. Rather than having just two performers, the Chinese dragon dance requires many performers to manipulate the serpentine body of the mythical creature, ideally making the dragon appear quick, powerful and mysterious. Although it may look easy, the dragon dance requires an exceptional level of acrobatic skill and a lot of practice with those involved training for many years in the craft.

Although the Chinese dragon dance is an ancient tradition, you’re far more likely to watch a Chinese lion dance this New Year simply because of the sheer space that a dragon dance requires. Performed by a troupe of circus acrobats who lift the dragon above their heads on poles, movements are carefully coordinated so as to appear seamless, which makes sense when you consider just how long the dragons can be. The shortest are generally 80 feet long, the average length is 100 feet and the world record lists a dragon that spanned 3 whole miles – that’s a lot of acrobats! The Chinese dragon tends to follow a pearl of wisdom – held by one of the performers – which it ‘chases’ through the streets of the procession.

In Chinese culture, odd numbers are associated with good luck and being conducive to success, so you’ll never see a Chinese dragon dance performed with 8, 10 or 12 acrobats! Teams of 9, 11, 13 and 15 performers are the most common and if you’re wondering what the dragon symbolises, it’s similar to the lion; the longer the creature is, the more prosperity and good fortune will be attracted.

A Chinese dragon dance is a rarer sight than a lion but just as entertaining. Some would argue that it is the pinnacle of Chinese New Year entertainment with fireworks which adorn its segmented body throwing off sparks during the dance. Performers in both the Chinese lion dance and Chinese dragon dance are often martial arts students due to the stamina required for a performance, but by no means is it a requirement and anyone wanting to learn can get involved. Be warned though: the training regime is extensive, intensive and exhausting with a highly demanding schedule.

Staged photography

When it comes to booking entertainment for events and parties around London, clients often opt for a photo booth. If you think back to any event that have attended over the past 12 months, we guarantee that there was at least one photo booth for use at one of these events. Everybody likes them and they’re great… But what if they could be improved? That’s where Staged Photography comes in!

Staged Photography will require a little more room than a photo booth. Most booths can take up a small space in the corner of your venue, while a Staged Photography takes up quite a bit more space than that. But here’s the thing, you won’t mind because you want people to notice this amazing form of entertainment. You want people to have an incredible photo taken against the backdrop that you have chosen for your event!

Yes, the backdrops. The backdrops are what this is all about. You can pretend you’re in a horror movie, a Venetian ball, a rainforest. Pretty much any photo is possible with these backdrops. All you have to do is book Staged Photography, state the background you’d love to see on your photo and… That’s it. Come the day of your event, the incredibly immersive – “Is it 3D?” – backdrop will be unfurled and you’ll be stunned at the realism. Even more so when you join the picture later on!

Just like a photo booth, photos are available almost immediately so you can take your home your entertaining snap for use however you please. Want it digitally? That’s not a problem either! A truly brilliant form of entertainment.

The best ways to hire a band

Booking a band for any event can be tricky. What type of music, what size of band, and what price should you pay? These are the most common questions a person asks themselves when they have been given the task of hiring a band. Here are a few small things to look out for when booking a band so these are the 5 things to look out…

1. At the end of the day, you get what you pay for. So be realistic with your budget. A live 6 piece band would cost you between £800 – £1200 so if this is the size you would like, and then expect to pay the higher bracket of money. If you find a 6 piece band and they are charging less than this then as the saying goes, it is too good to be true!

2. Make sure that the band you are after fits your event and music style perfectly. Therefore if you are a corporate event organiser ensure that your band have had vast experience playing at corporate gigs. Same goes for weddings, birthday parties, award ceremonies etc. So always research the band’s past clients and this will be able to give you an insight into the band’s history.

3. Always sign a contract, you must of heard dreaded horror stories of bands. Whether it is the band hasn’t showed up at all, the band has double booked or the band has got a flat tyre and can’t make it to your event. Well this is why you need to sign a contract; if any of these unfortunate circumstances happen then at least you have the right to get your money back. So always ask for a contract and make sure that it covers you under all circumstances.

4.You should look for testimonials on Facebook pages, the band’s own website and even on online forums. Also ask friends and family if they have heard of any good bands in the local area. Word of mouth is one of the most powerful sources so use it, it is free!

5. If you have an event and need to hire a band within a 30 mile radius. This means you are not paying extravagant amounts of money for extra travel and most entertainers will have the first 30 miles free. Some bands will even charge £2 a mile, after you already pay for your band I’m sure that £100 for travel alone will just not be worth it. So source out some great local bands that will play the exact music you like without the crazy travel costs!