Use entertainment to sell a product

Work Out What You Want
Have a think about what your unique selling point is and how best you can draw attention to that in an original way. If there’s a certain audience you’re after then focus on that at this stage too. Graphologists are cool but it’s difficult to convince sixteen year olds who may well prefer Weapons of Junk.

Get Creative
At the ideas stage, nothing matters. To put it another way, everything does. You see, there is no such thing as a bad idea when you’re looking at a product launch and everything should be considered. Even the bad taste ideas could bring your brand a little promotion through the Chip Shop awards some time down the line. Moreover, you never know which awful idea will inspire the one that you ultimately end up going with. Don’t follow the crowd, think outside the box and allow your mind to run free!

How Will It Be Seen?
It’s not just the idea of your advert that needs to work but ultimately, it also has to be seen or else there was no point coming up with such a creative idea in the first place. Maybe come up with a unique hashtag that can get people engaged? Or maybe even launch an inspired competition involving your entertainment in some way. It pays to be creative but remember that means nothing unless people see it.

Create an Event Around the Product
People enjoy feeling special. Is there perhaps a way that you can create an event and use your choice of entertainer in an impromptu performance to launch the ad? Think about the current trend of secrecy – UberLIVE, Secret Cinema – much of the public love being invited to a showcase but not being entirely sure what to expect. If you pick the right venue, and use the main act on the night, you can rest assured there’ll be a flurry of social media activity.

However, you want to promote or launch your product, the best event entertainment can be a great way of doing so. Take a tour of the site and see if anything ignites a spark.

Book a cartoonist for a conference

When it comes to booking entertainment for a conference, there are a whole raft of options available to event organisers. Naturally the speakers and host for the day will have to be worked out far in advance but as far as everything else goes, there is quite a lot of leeway as far as the rest of the conference goes.

Many clients for conferences like to book party entertainment for when guests arrive or to break up the day. Sometimes they will book an interactive form of entertainment to enhance teamwork amongst the conference attendees or perhaps book a strolling act – a magician or caricaturist to keep things light and fun. Today though, we thought we would offer up a unique form of entertainment that has proven to be a hit at innumerable conferences and corporate days.

You can book Alex Hughes the cartoonist to bring a completely new form of entertainment to your event. Sitting in a corner for the day, Alex will pay close attention to the goings on at the conference and draw up to 25(!) cartoons that sum up the occasion. From topical moments where things might go wrong to key phrases that encompass a particular speaker, there is a lot to enjoy and the best bit is, you can put a camera on Alex throughout, ensuring that everybody sees his sketches as and when he comes up with them.

Once the conference is over and everybody has gone home, the conference organisers or company responsible for putting on the event get to keep the original drawings to frame in offices and Alex will digitally scan each and every one when he draws them, with his clients able to use their drawings for whatever reason they see fit from that moment on.

A truly excellent and different choice for conferences and corporate events, we highly recommend booking Alex Hughes for your next event.

Entertainment for your award ceremony

Let’s take a look at how you can have our very own awards show, and how to make it extra special and fabulous ways to improve the awards evening using event entertainment.

Cocktail Maker
Why not make getting a drink a little bit more fun than usual? The easy way to do this is to hire a few cocktail makers who understand the art of theatrics and entertainment in putting together a cocktail. It is not simply pouring a few liquids together but perhaps setting it alight, throwing it up and down and adding an umbrella at the end.

Vintage Paparazzi
With vintage paparazzi at your event, everybody will get their photo taken and feel like their privacy is being invaded just like the celebrities you see in the paper. Great fun and you’ll get to sigh with relief that it doesn’t happen to you every day!

Live Show
This is pretty obvious but many people don’t really ever think about it, despite the fact that every famous awards show tends to begin with an exciting opening. Simply look on Twitter the day after a big awards bash and no doubt an eight-minute host – a massive song and dance routine will have had the crowd in raptures. You might not have the budget to hire ​James Corden ​, but there are always other options. An indoor fire display is sure to get the pulse racing ahead of the nominations.

Awards Stings
We’ve all seen awards shows on television and to be honest, they all do the same frustrating thing when somebody wins an award. The lucky winner stands up, hugs a few people nearby and then proceeds to the stage whilst a brass band play. A brass band? This is 2018! Let’s liven it up a bit. If you hire a beatbox crew, you get an astonishing slice of entertainment every few minutes.

We have the hottest acts

Here at Red Masque we think we have some of the best acts for your party which will capture your imagination. So, what are the best of the best for corporate event entertainment for your next corporate event in 2019?

Red Masque directory have the hottest trends and acts for corporate, and company parties to ensure your VIPs are very impressed and your boss is very happy.

Aerialists use aerial circus and dance theatre with dynamic lighting and music to create evocative shows using trapeze, ropes and silks. Available as a solo artist for smaller venue, or as large a troupe as you wish, their show can be tailored to create the atmosphere you require, whether humorous, quirky, elegant. With a range of associated acts, including aerial champagne pouring, we are sure you will find your perfect act on our website.

Circus act entertainers have given the world of corporate entertainment a whole new generation of aerial artists, defying gravity to present unique. Even if you haven’t got a skyscraper to use as your stage, these circus-inspired artists can perform in almost any space, for any corporate event.
Add in some more celebrity lookalikes. Everybody wants to be pictured with the stars of today, especially if there is a hot female lookalike!!!

Bespoke dance groups provide a superb spectacle that transcends language, and can be precisely tailored to your corporate event theme. From ballet dancers to contemporary rock dancers, your guests can enjoy a show full of energy, passion, augmented by state of the lighting and sound systems.

Whatever the occasion, you’ll find a dance troupe to suit; that can offer themed events such as Arabian Nights, Argentine Tango, Burlesque, Flamenco, Irish Dancing, Ballroom Dancing, and Vegas Showgirls for example.

That’s Magic

When it comes to magic, you might think you know what you are getting at an event. A few strolling tricks, a vanishing card and perhaps even a flame or two! But these magicians go a bit further than that and seek to differentiate their act in new ways!

Singing Magician
This is certainly a bit of fun. You could book a singer and a magician for your party but why bother when you can book a Singing Magician and get more bang for your buck! Able to sing the classic songs or any song of your choice and astound you with his magic tricks and cheeky banter! Destined to draw a large crowd!

Keelan and Charlotte
A bit of a unique idea this – both wonderfully entertaining magic and expertly executed. Changing outfits as quick as a flash which will amaze your audience and bring a smile on their faces. Great for Corporate events and Private parties. Keelan and Charlotte are an original act and will bring a bit of fun to your event.

David Willmott
Perfect for both stage and strolling magic, he is a huge hit at events during December and is just the right option for a themed festive party. David’s unique brand of close-up magic is so flexible and engaging that it works wonders in a huge variety of different social situations.

His warm and approachable character enables him to break the ice effortlessly, then he mesmerises people, spreading laughter, amazement and entertainment. He creates talking points that really gets the party going and leaves everyone with memories they’ll treasure for years to come.

Andi Gladwin
Close up Magician – Andi can provide a fantastic show that will astound you, but if you are looking to go one step further, then booking a close up magician might be just up your street. He literally performs amazing miracles with playing cards, coins and various borrowed objects. Each guests gets to experience amazing magic right in front of their noses!. We think he would be great to hire especially if it’s a Star Wars themed evening!

David Redfearn
David doesn’t just put on a stage show for guests but creates an entire comedy routine out of his magic tricks that are sure to raise a laugh and have entertained thousands both in the UK and abroad. It is an electric evening of entertainment and a CEO or special person in the room can even be brought on stage to accomplish some magic of their own. A winning act for all!

British Bake Off Party

It’s back! Yes, it’s the Great British Bake Off. Hooray! So it’s time to dig out the Union Jack bunting, take another visit to the cake aisle in Sainsburys and relax in the comforting glow of Paul Hollywood and Prue Leith lightly critiquing soggy bottoms and questionable flavours. In our excitement, here are a few party acts to hire were you wanting to host a Bake Off inspired party for the big finale in a few months time. Three, two, one… BAKE!

Splitting Images
What on earth does a lookalike Kim Kardashian have to do with baking? Well, since you asked, she doesn’t really. But who better to have jumping out of an oversized Victoria Sponge for someone’s birthday? If your Birthday Boy or Girl is a fan of Kim then that’s perfect, if however they love David Beckham then Splitting Images have many lookalikes on their books guaranteed to make your guests swoon.

It’s always a fab photo opportunity and is sure to surprise the birthday boy or girl and the lookalike would be a delightful cherry on top to any private event.

Bolli Darling
If you need someone to serve canapés and want it to be as close to the Great British Bake Off as possible, you may not want someone in the cake, you may want them to be the cake. Thank goodness then for the existence of the Bolli Darling, an act who specialise in providing living tables to entertain guests. Be it a good old British bake or perhaps a Florentine from France (though many think they’re originally from Italy – nope), your guests will adore this Great British slice of
eccentricity.

If it’s authenticity you’re after, why not hire all four of the main team that make the Great British Bake Off such a draw? It may be a little more costly than simply having your Dad host proceedings but you will get to brag to all your friends that you and Sandi are totally besties.

The Tap Dance

Tap originated in the United States through the fusion of several ethnic percussive dances, primarily African tribal dances and Scottish, Irish, and English clog dances, hornpipes, and jigs. Until the last few decades of the 20th century, it was believed that African slaves and Irish indentured servants had observed each other’s dances on Southern plantations and that tap dancing was born from this contact.

In the mid- to late 1800s, competitions were a common form of dance entertainment. Later called “cutting contests,” these intense challenges between dancers were an excellent breeding ground for new talent. Dancers matured by learning each other’s techniques and rhythmic innovations. The primary showcase for tap of this era was the minstrel show, which was at its peak from approximately 1850 to 1870.

During the following decades, styles of tap dancing evolved and merged. Among the ingredients that went into the mix were buck dancing (a dance similar to but older than the clog dance), soft-shoe dancing (a relaxed, graceful dance done in soft-soled shoes and made popular in vaudeville), and buck-and-wing dancing (a fast and flashy dance usually done in wooden-soled shoes and combining Irish clogging styles, high kicks, and complex African rhythms and steps such as the shuffle and slide; it is the forerunner of rhythm tap).

Tap dance as it is known today did not emerge until roughly the 1920s, when “taps,” nailed or screwed onto shoe soles at the toes and heels, became popular. During this time entire chorus lines in shows such as Shuffle Along (1921) first appeared on stage with “tap shoes,” and the dance they did became known as tap dancing.

Event magic

Magic is undoubtedly an ancient art. The earliest reported magic trick (the ‘cup and balls’ trick) is almost 5,000 years old (2,700 BC) by Dedi in ancient Egypt. The same trick was performed over 2,000 years ago in ancient Rome.

The cup and ball trick has been used for centuries since by street hustlers to con people out of money. In fact, throughout time magic has often been used to trick people into believing that the magician held some other kind of ‘power’, such as great gambling skill, the ability to make mechanical objects that are ‘alive’, or the possession of almost miraculous skills at lock-picking, psychic abilities or psychological ‘mind-reading’.

Another example of an ancient magic trick is the ‘Indian rope trick’. The trick is performed outside. The magician throws a rope up into the air. The rope surprising stays standing up, reaching up into the air. The Magician’s boy assistant then climbs up the rope and apparently disappears into thin air at the top. The magician then climbs up the rope and also disappears. The audience hear them argue, then the limbs of the boy all fall down to the ground. The magician comes back down, places the boy’s limbs into a basket, and the live boy climbs back out.

Recent researchers have claimed that the magician hypnotised all the audience at once, and performed the trick at dusk, with the low sun in the eyes, near a tree with low-hanging branches, which could have held the top of the rope up.

A lot of ancient magic came out of tricks used to cheat people at gambling. Playing cards have long been used in magic tricks. Although their exact origin is a mystery, it’s widely believed that playing cards were invented in China. They then arrived in Europe, via Egypt, around the late 13th Century. The four suits of this pack were different to the ones we have today, they were polo sticks, coins, swords, and cups. The modern design originated in France in 1480.

The best modern example of the use of magic tricks to fool the public into believing that the performer has some amazing mind-reading skills. Sometimes, however, they act like they are not a magician but are genuine mind-readers, using advanced psychological, or even psychic techniques.

Whilst we should admire the ingenuity and skill of magicians who put on honestly described performances, we believe we should remain alert to those who claim additional powers when in fact they are just using the traditional effects of trickery

Hire a Magician

A great magician really does tick all the boxes when you are arranging a Corporate Party, or indeed any function that needs guests to be entertained.

Of course we all know that magicians usual use cards for their tricks, but have you ever wondered why there is a Joker in the pack? Well we have the information that you require!

We have all shuffled a pack of cards at a private party. Cards are great magic entertainment for events. Most probably you own at least one, just in case we want to practice a couple of magic tricks or have a game or two of a popular card game. You normally take the playing cards from the pack, take out the Jokers and start dealing the cards.

In the 1860s, some American card players of Euchre devised some new rules for their beloved game. The problem? It required an extra card. Sure, they could have used one of the spare cards from the deck, but since all the face cards are part of the game, this wouldn’t have been a ‘good fit’. They referred to the new card they came up with as the Best Bower, adding it to the game where it became the highest trump card available.

Looking to make a quick buck from these variation rules, American card manufacturers quickly jumped on the trend by including a couple of extra cards in their decks. The British were a little slower to catch on though, only adding them in during the 1880s.

The Best Bower card was slowly phased out to become the Joker or Jolly Joker that we all know and love today. Like the Ace of Spades, it was typically branded with the company logo or with a unique floral motif that connected it to the manufacturer. It wasn’t until the Joker title for the card became more common that it was almost always represented by a performing jester.

Despite the fact you may think the Joker is connected in some way to the Fool in Tarot cards, you might be interested to know that there is no connection at all. Tarot cards have been around since the 15th century when jesters were still a possible career option and there is no link to the Jokers in a pack of cards.

Themed parties

It you’re prepared to do a bit of decorative work (or have the budget to hire a party organiser) then you can theme your venue or marquee to look like a beach bar, a scene from the Arabian nights or even the Wild West! Fancy dress is optional though it does help bring the whole thing together.

Possible theme locations include The Wild West, Beach/Tropical/Hawaiian, New York, Las Vegas, African/Safari, Ancient Egypt, Atlantis, Ancient Rome, Mardi Gras/New Orleans, the list goes on

In terms of making your venue look the part, you can choose from a wide range of props and accessories. For example, for a Hawaiian themed party you can hire a bamboo beach bar, free standing & table top palm trees, hula hoops, flower garlands, surf boards, fishing nets and sand pits!

Remember to ensure you have plenty of ice breakers to keep guests chatting and mixing. Close up magicians, caricaturists, meet and greet all work well, as do Chocolate Fountains! For something a bit different, try singing waiters who will really bring the house down!
Live Music. For a Las Vegas or New York themed party, have a look at Frank Sinatra or Rat Pack singers or celebrity look alike singers. Use your imagination and your party themed evening will be a real treat!!